The Device Setup app completes several tasks to get you up and running with Oculus for Business:
It ties the serial numbers on each headset to your account so that they're ready to set up in Device Manager.
It starts the warranty coverage period for each headset.
It marks the serial number as belonging to an enterprise headset, and adds the operating system and features for Oculus for Business.
It updates the settings and policies for Device Manager.
It matches the serial number in Device Manager and updates the status of the headset from Unconfigured to Active.